A crypto winter has come. With BitCoin (BTC) falling over 70% from its all time high along with Ethereum, and a steady drumbeat of news involving crypto-related funds, companies, and projects collapsing, it is clear that the last round of cryptomania has come to a close. Even juggernauts of GameFi such as Axie Infinity (and its AXS coin) have seen prices tumble; without an endless flow of new money, only those with sustainable business models will survive.

Against the Current: Karmaverse Zombie

In this kind of bear market, GameFi faces unprecedented headwinds and negative sentiment, but there are also new projects full of opportunities. However, Yield Guild Games SEA (YGG SEA) has moved thousands of players from Axie Infinity to Karmaverse Zombie, with other leading guilds including Path DAO, Ola GG, and Avacado also showing their confidence in the future of the project by establishing themselves and investing their time and effort.

Investment Backing for Stability

Karmaverse Zombie is the first blockchain game in the Karmaverse, and the first step into a larger ecosystem that will allow its tokens and NFTs to be used across a variety of games. This means its potential extends far beyond the current downturn, and is part of a long-term vision shared by investors including A&T Capital, Polygon Studios, OKX, and others. This backing provides stability and demonstrates the commitment to the game and the larger metaverse it will be a part of by its many stakeholders.

Over 10K New Players Every Month

This design decision has helped Karmaverse Zombie to rapidly grow its userbase, despite the overall bear market for GameFi. Currently, there are over 50,000 active players, with a 30 day retention rate of 94% and a 60 day retention rate of 86%. This demonstrates the power of the PAE model for retaining players and creating a sustainable growth model, and has allowed Karmaverse Zombie to continually expand its userbase.

Top 3 Most Active Game on Polygon

Based on DappRadar’s data, Karmaverse Zombie is already ranked 3rd by number of users on the Polygon Chain. As the crypto winter freezes out fair-weather projects, the resilience and strength of those built on sound foundations will prove itself.

Stable Growth in Token Value

With a growing base of active players, the price for Karmaverse Zombie’s primary tokens of Knots and Serum has been steadily growing over time. This growth is based on real player engagement, and showcases that the value of the tokens is grounded not in wild speculation amid hopes of quick, short-term returns, but is a reflection of actual players enjoying the game and investing their time and money and getting value in return. The steady rate of return provided by the game’s tokens, especially Knots, demonstrates how the PAE mindset provides growth and a high RoI even during a bear market.

Putting Players and Gameplay First

While the Karmaverse will eventually span across multiple genres of games, Karmaverse Zombie has the distinction of being the world’s first Play and Earn (PAE) game. While Play 2 Earn (P2E) games have been the focus, PAE shifts the focus to gameplay and fun, allowing players to earn as a natural extension of engaging gameplay, rather than the gameplay simply being a chore to execute in order to receive the payoff. PAE games are games first and foremost, with the growth in their value being a result of being playable and retaining players rather than raw speculation.

The team behind Karmaverse Zombie has extensive experience in creating games with longevity, having created the successful mobile strategy games Kings of Avalon and Guns of Glory. Karmaverse Zombie combines the casual gameplay of match-3 and the social, player-driven experience of strategy games into a single quality game that both casual and hardcore players can enjoy. If players would play a game even without token and NFT rewards, allowing them to earn money as they play is a positive innovation in the gaming and crypto industry that creates sustainable growth.

With broadly appealing gameplay and a solid economic model, Karmaverse Zombie is a game designed to last, with an exceptionally long lifecycle designed to reward both early adopters as well as welcome new players. No matter when a player begins their journey, as long as they have a few basic NFT resources, they will have the opportunity to earn NFTs and tokens, enjoying good rates of return. Unlike many P2E games based on rewarding only those who get in on the ground level at the expense of latecomers, Karmaverse Zombie is a PAE game that wants to reward all players and ensure everyone who joins has a chance to earn, ensuring the game can grow long into the future.

New Ways to Play in an Expanding Ecosystem

In the four months since Karmaverse Zombie went live, new events and features have been continually added to the game, improving the player experience, balance, and new ways to earn rewards through engaging gameplay. For example, in additional to regular seasons and ladders, new monthly challenges, tournaments, and double rewards for incubating new fighters have been added, allowing players to both play more and earn more.

This is only the beginning. New games will be continuously added to the Karmaverse, with some tokens being transferable across games. In addition, veteran players can receive special NFTs including Karmaverse Avatars that can be used across the platform, which may confer special bonuses in different games.

Over the long term, the crypto market may go through more boom and bust cycles. The only way to ensure long-term viability is through creating products that truly meet the needs and wants to players. When players want to play and encourage their friends to do so, the game and its players will be able to enjoy a healthy ecosystem powered by themselves, not by investors seeking a quick buck in the latest craze. The Karmaverse’s long-term vision is of a game ecosystem powered by players for players, with everyone able to contribute, playing, enjoying- and earning.

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